Although many businesses choose to remain neutral when it comes to matters of politics, ice cream company Ben & Jerry’s have a history of weighing in on trending movements. Adding to their repertoire of controversial stances which include marriage equality, climate change, and even supporting former presidential candidate Bernie Sanders, the ice cream giant just released its newest flavor – and it’s a doozy. “Empower Mint” was released on Thursday along with a tweet straight from founders Ben Cohen and Jerry Greenfield, showing their support for Black Lives Matter.
The tweet, which has gained over 50,000 likes and 40,000 shares is getting mixed responses for their decision to stand in solidarity with what many people feel is a terrorist organization. The tweet, which was accompanied by a lengthy statement on systemic and institutionalized racism calls for others to join their cause and engage in meaningful action instead of standing by idly.
— Ben & Jerry's (@benandjerrys) October 6, 2016
“Systemic and institutionalized racism are the defining civil rights and social justice issues of our time,” says the statement signed by Your Friends at Ben & Jerry’s. “We’ve come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.”
The Vermont creamery’s statement also specifically references the recent shooting that involved a police officer and an African-American man in Charlotte, North Carolina and links to a separate page called <a href=”http://www.benjerry.com/whats-new/systemic-racism-is-real”>7 Ways We Know Systemic Racism Is Real</a>. In a time where racial divide and political unrest is rampant in our country, it is truly disheartening to know that you can’t even do something as simple as stuff your face with ice cream without having to take a hard political stance. What are your thoughts on this? Please let us know in the comments!